Make Believe is an agency without boundaries. Balancing on the fine line between art and commercialism we define and create solutions that capture the imagination. We specialize in real life consumer interaction and experiences, but we also supply other services such as strategic and concept development, art direction, design and production. We believe in pure and honest business and try to stay away from buzzwords and corporate nonsense as much as possible. We take great pride in our work and keep a positive spirit that reflects on all the things we do. Make Believe was founded by Jurjen Semeijn, who has over 10 years of experience in the creative industry. Besides working independently he has also worked as art director at as well as acted as head of marketing for various clothing brands. He is also an accomplished artist that has exhibited work in galleries and art shows across the globe. Make Believe is based in The Netherlands and is supported by a large international network of creatives and suppliers. The image above is from a project called "(always remember to) Stick it to the man". A call for a sympathetic form of civil disobedience when any form of government could be marked with post-it notes as a protest against the increasing limitations to people's personal freedom. Los Angeles, CA - 2004 "Have you ever been experienced?" (Jimi Hendrix, 1967) Have you ever felt so strongly connected to a piece of art or communication as if you were part of it? Has a brand ever captured your imagination and made you the center of the experience? With the understanding that a certain message needs to be communicated differently to people at different times and places we work towards ways to achieve this. Experience comes through interaction by a person with an object; a product or advertisement, at a certain a place and at a certain time. Either through active participation or passive participation, the imagination of the individual can be triggered including a sense of familiarity and positive association with the brand. Through autonomous art projects we investigate the dynamics and mechanics of interaction, pop culture and marketing. With every project, whether it's for clients or for ourselves we create a better understanding of how things work in today's world so we can anticipate the future. The project from this image is called "A Room with a View". This is part of a series of photographs of people in their cars driving through the Mojave desert in California and Nevada. Mojave desert, CA - 2004 The creative process doesn't always allow for controlled management, especially not when every client or project is different and asks for a unique solution. We do, however, follow a few steps so we can plan and ensure the best solution is delivered on time. Discover First we listen, study and analyse the scope of the project, the business situation as well as consumer culture and behaviour. Plan Together we determine a timeline, a roadmap and specific guidelines for communication. We adapt to your needs. Define At the end of the creative process, the best strategy, concept or design ideas are presented along with a detailed further plan of execution. Create We have a lot of experience with creating a whole range of projects ranging from print design and website programming and even further into tradeshow stand building, so whatever the scope of the project we can take care of it. Deliver On time delivery is normal, but our ability to exceed expectations and still be on time is outstanding. Evaluate Our goal is to be the best we can be at what we do. We evaluate to learn and get a better understanding of the way things work. The moment the concrete dunks were discovered in Amsterdam is captured above. This is part of the "I Have Pop" project. A project that investigates the dynamics of pop culture, art and marketing. More at www.ihavepop.com. Amsterdam, The Netherlands - 2004