Quick Fashion show 2,5% of Art & Sole La Site de Los Silenciados 3 pieces of Havana Club New designs at Freshcotton.com On the cover of Lodown magazine. Elsevier magazine thinks out of the box. Necklaces at The Reed Space, NYC. Hello-hello little site. Nike "Be True." Cube in stores now. Necklaces on display at Bread & Butter, Barcelona. Make Believe is thought up. February 8, 2008 For Nike's "BE TRUE." campaign, Make Believe came up with the idea for a shoe customizing toy based on the infamous Rubiks Cube. The toy redefines the original use of Rubiks Cube, because in stead of solving the problem, a person can now create his own favorite shoe by playing with the toy. The original idea was to give people the opportunity to have their creations produced, but that proved to be a bit of a logistical nightmare. The cubes are currently in various top tier stores across Europe. The pictures above are from a prototype.